A hail event drops 200 leads on Gwinnett County in 48 hours. Your team can physically call back 30. The other 170 homeowners — each worth $8,000–$15,000 — are getting picked up by competitors who have automation running.
170 missed leads × $8K avg = $1.36M in untouched revenueAdjuster leads move fast. If you don't follow up within hours and keep following up through the claim process, another roofer fills the slot. Most companies call once and give up. Insurance jobs are won by whoever shows up most consistently.
Average insurance claim job: $10,000–$18,000You're slammed April through September, then the phone goes quiet. The homeowners who got quotes in October and said "not right now" — nobody followed up in January when they started thinking about it again. That's your off-season pipeline, abandoned.
Winter follow-up sequence = year-round revenueYour canvassing team knocks 200 doors, collects 40 numbers, and follows up for 2–3 days. Then the sheet gets lost, the leads go cold, and you're back out knocking again. There's no system to work those leads for 14 days automatically.
40 leads × 20% close rate × $9K avg = $72K per canvassing runWebsite form fill, missed call, or text inquiry — the system responds instantly, 24/7. During a post-storm surge, while your competitors are manually working through a call-back list, you're already in conversation with 200 leads. That's the difference between 30 jobs and 3 jobs from the same storm event.
After initial contact, a 7-touch SMS and email sequence runs for 14 days — with messages timed around the insurance claim process. Touch 1 books the inspection. Touches 2–4 follow up on the claim. Touches 5–7 push toward contract signing. You don't write a single message. We write them all at setup.
Homeowners who said "call me in spring" get a reactivation sequence fired automatically in March. Door-knock leads from September get a winter check-in. Your pipeline doesn't go cold — it goes into a holding pattern and re-engages on schedule. No list-management required.
When a job is marked complete in your pipeline, a review request fires 90 minutes later via SMS — a one-tap Google link. Roofing companies using this go from 40 reviews to 150+ inside 90 days, dominating local search results for "roof replacement [city]" and "roofing contractor [city]."
30 minutes. We audit your current lead flow, look at your storm-season response process, and map out every place leads are falling out of your pipeline. Most roofers lose $80K–$200K/year in uncaptured storm leads alone.
Missed-call text-back, storm surge follow-up sequences, insurance restoration nurture tracks, off-season reactivation campaigns, review automation — all configured inside GHL, branded to your company. You don't configure anything.
From day one, every lead gets followed up automatically. You get a monthly performance report showing leads captured, messages sent, and jobs booked. We tune the sequences monthly based on what's converting in your market.
Built for storm surge, insurance claims, and year-round lead generation.
Book a free 20-minute strategy call. We'll show you exactly how many storm leads your roofing company is losing right now — and build a system that captures every single one.